Streamlining the core modeling UX for a cutting-edge business process automation platform

At Camunda, I have taken ownership of the entire product design lifecycle from conceptual design to final implementation. I worked with senior leadership to help define a streamlined product architecture for our Modeling tools, and am now taking care of design for our integrated Cloud Modeling IDE and a new low-code product category called Connect.

I also helped our team move to a more collaborative and modern way of working in Figma, and have been proving guidance and support to our design system and customer research initiatives.

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My Role

Product Designer   
Fall 2020 -> Summer 2022



Conceptual architecture

What is Camunda?

Camunda is a B2B SaaS company that helps large enterprises automate core business processes. Most of our users are software developers, with varying degrees of expertise in process automation.

Camunda 8 and the Modeling Product Architecture

Process modeling is a fundamental part of process orchestration. It enables people to see a visual representation of the processes they are automating, so they can better understand it themselves, and collaborate visually with their teams. Camunda’s modeling tools are somewhat open-source and based on the BPMN standard, which our users really appreciate.

When I started working at Camunda, I was assigned to a process modeling tool called Cawemo. It was a reasonably successful product, with about 14,000 monthly active users. However, it wasn’t clear how Cawemo fit within the overall product strategy, because it was mostly a free and open source project used by students. We also had two other modeling tools - the Desktop Modeler and the Cloud Modeler.